Sinai Health—
See What Care Can Do
Sinai Health is a world-renowned health system and provider of integrated care. Care is their excellence and their strength; it doesn’t need to be dramatized for impact or dressed up in a big-budget production.
So for their first campaign ever, we captured the power of this care—in all of its grit and authentic beauty—in a documentary series that highlighted real Sinai Health patients, clinicians, and their stories.
We launched with a brand film, then drove viewers to the campaign website to find out more about each individual patient story.
Choose Hope
A mother with stage 4 cancer. Her premature baby. Both fighting to live.
Honour and Purpose
The story of a woman with stomach cancer and the surgeon who gave her back her life.
My Name
A woman who lost her ability to speak after a stroke—but not her determination.
For the Future
The clinical researchers at Sinai Health on what drives them to do what they do.
This creative platform spanned many channels and multiple subsequent campaigns. Here’s a snapshot of the first campaign, “Champions of Care.”
Campaign website
Campaign guidelines
Transit shelter ads
One of the story pages
A partnership with the city of Toronto