Co-operators—
Investing in your future. Together.
For over 70 years, Co-operators have helped Canadians insure what matters most. In recent years, they’ve expanded their offering into holistic financial services and personalized advice.
This shift called for a comprehensive rebrand: a new logo, brand identity, tone of voice, tagline, and national advertising campaign to support it all.
The ‘Your Name Here’ Plan
Your finances are personal. Your financial advice should be too. Leaning into this insight, we created a launch campaign for the rebrand that highlighted just how personalized the Co-operators offering can be.
:60 feature commercial
:30 for TV