Hello! I’m a freelance writer/strategist specializing in advertising, brand identity, and scent.

In other words: I translate complex, slippery ideas into simple language, whether that’s a name, a tone of voice, or an advertising campaign.

Over the past decade, I’ve created award-winning campaigns and developed brand voices for businesses spanning just about every industry and size—from Fortune 500 companies to artisan perfumers.

In that time, I’ve also written longform pieces for publications such as The New York Times Magazine, The Atlantic, and The Globe and Mail. And a book about scent, for me.

  • Freelance Copywriter & Verbal Identity Strategist — Everywhere
    Senior Brand Strategist — HUGE Toronto
    Associate Creative Director — HUGE Toronto
    Senior Copywriter — HUGE Toronto
    Copywriter — john st.
    Copywriter — Tribal Worldwide

  • Select Clients
    Glassdoor / Fishbowl / Sleep Country / Google / Co-operators /Sinai Health Foundation / Audi / MaRS Discovery District / Proactiv / Giant Tiger / President's Choice / Shoppers Drug Mart / Kruger / Heart & Stroke / McDonald's / Canadian Tire / General Mills

    Services
    Creative Concepting
    Copywriting
    Naming
    Brand Narrative and Positioning
    Messaging Strategy
    Tone of Voice
    Editorial Content
    Content Creation


  • Cannes Lions (Shortlist)
    The One Show
    London International Awards (LIAs)
    Advertising & Design Club of Canada (ADCCs)
    Marketing Awards
    Canadian Marketing Association (CMAs)
    Shopper Innovation + Activation Awards (SIA)
    Effie Awards
    The Bessies
    Applied Arts Magazine
    Cassies
    Strategy Magazine’s DAOY