Scent Projects
In addition to being a perfume writer, I am an educator with the mission of making perfumery an accessible art and tool for emotional well-being. On the brand side, I help perfumers and fragrance companies with their positioning, marketing, perfume copywriting, and fragrance evaluation.
Invisible Stories
A project to bring scent back into the everyday vernacular: curated perfume roundups and perfume, helpful how-tos and an interview series called The New Noses, featuring independent and self-taught fragrance makers who didn’t fit the traditional perfumer’s mold—which is to say, white men from France.
[on hiatus]
Content creation
During one of Canada’s many lockdowns, I started making TikToks about perfume. It didn’t do great things for my attention span, but it did introduce me to a wonderful community of fragrance content creators (#perfumetok) and perfume enthusiasts. While I will never call myself an influencer, I do occasionally collaborate with brands if our values align.
Scent events
Captured here is a lovely moment from Scent and Sight, an intimate scent salon I hosted in collaboration with the podcast Dear Seekers. It was an evening spent exploring the olfactive dimensions of Luca Guadagnino’s Call Me by Your Name through a curated list of niche perfumes.
If you’d like to collaborate on a similar project, I would love to chat.
Perfume workshops
Like cooking, perfume-making should be a skill anyone can learn, not a profession reserved for a chosen few. To democratize scent and share the knowledge I’ve picked up over the years, I facilitate workshops on the fundamentals of perfumery from time to time.
As seen in:
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How to Pick the Perfect Fragrance, According to a ‘Scenting’ Expert
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PerfumeTok Made Me Love Fragrance
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Courtney Rafuse of Universal Flowering has a nose for unusual fragrances
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Fragrance Expert Tracy Wan Talks Boosting Your Mood With Scent
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Scents Can Secretly Boost Your Productivity. Here's How It Works.
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The Tragedy of Santal 33—Everyone’s Signature Scent
As a writer, I first developed an interest in scent because I couldn’t put it into words.
naturally, I wrote my way through it.
Selected writing
Notes, my book of essays about scent