Hi, I’m Tracy. I’m a freelance writer and strategist specializing in advertising, branding, and scent.
Below is my copywriting portfolio. Looking for long-form essays and feature stories I’ve written? Right this way ￫
See What Care Can Do
Sinai Health
Branded content campaign and multi-year creative platform for Toronto’s integrated health system Sinai Health—their first brand launch and marketing campaign in 100 years.
Investing in your future. Together.
Co-operators
A new brand, tagline and supporting national advertising campaign for Co-operators, to promote their new strategic direction and holistic financial services offering.
How to Dad
General Mills
An integrated advertising campaign to promote a super fun, limited-edition release from General Mills that I wish I still had in my pantry: Peanut Butter Cheerios.
How to Dad
General Mills
An integrated advertising campaign to promote a super fun, limited-edition release from General Mills that I wish I still had in my pantry: Peanut Butter Cheerios.
