MaRS—
Meaningful Innovation Happens Here
Has the word “innovation” has lost all meaning? Not for the entrepreneurs at MaRS Discovery District. For their first brand campaign, we highlighted some of the most important and meaningful work backed by this not-for-profit innovation hub.
We timed the campaign launch to coincide with the arrival of COLLISION—the much-anticipated tech conference—in Toronto, to ensure that our message would be seen by the right entrepreneurs and startups.
The hero launch video broadcast MaRS’ point of view to the tech community.
Specific MaRS ventures (like eSight, an accessibility device for people with visual impairment) were highlighted in strategic out-of-home placements across the city.
We targeted those from the tech industry traveling to Toronto with ads at Billy Bishop Airport and on the highway.
The booth at COLLISION was designed to host a speaker series, which allowed visitors to learn more about the different ventures backed by MaRS.